\n
![\"brain](\"https:\/\/tohear.com\/wp-content\/uploads\/2018\/03\/hearing-aid-styles-lone-star.jpg\" "\\"brain")
<\/p>\nNo longer do scientists think hearing occurs in the ears. Hearing aids have certainly come a long way over the last 10 to 15 years. Hearing aids that were once bulky, expensive, and ineffective are now discreet, affordable, and capable of reproducing the subtleties of natural sound.<\/p>\n
Researchers have determined that the processing of sound within the brain, and quality of the signal the brain receives, are just as important as the amplification of sound in the ear. By considering the entire hearing process, brain hearing research is leading to the development of some incredible hearing aids. It turns out that the key to making them work is not just better technology, but a fundamental change in the overall approach to research and design \u2013 a new approach researchers are calling \u201cbrain hearing.\u201d<\/p>\n
Brain hearing begins with the simple acknowledgment that sound actually occurs in the brain, and not in the ears. Traditional hearing aids, designed with the ears in mind, tend to amplify any and all sounds, pushing through a mass of noise directly to the brain. The result is terrible sound quality that causes the brain to become overwhelmed and fatigued. And that, unfortunately, sums up the majority of the history of hearing aids.<\/p>\n
The issue is, hearing aid technology is advancing faster than hearing aid reputation, and many people continue to associate hearing aids with the ugly, massive contraptions of the past. Nevertheless, in sharp contrast to their dodgy ancestors, modern hearing aids are sleek and nearly invisible \u2013 and most importantly, they work.<\/p>\n
Companies like Oticon, a global leader in the hearing industry, are currently producing brain-focused hearing aids and receiving outstanding feedback. Oticon, for example, reports that while average hearing instrument user satisfaction is 79%, user satisfaction associated with one of its brain-focused hearing aids is 96%.<\/p>\n
\u201cBrainHearing is a natural evolution of Oticon\u2019s long-standing commitment to putting the needs of People First,\u201d says S\u00f8ren Nielsen, President of Oticon. \u201cThis comes back to our research from our Eriksholm research facility, where we have understood that treating hearing loss is much more than presenting sound through amplification. We have known for some years that the brain has a unique ability to process sound if it receives a robust signal that is full of detail.\u201d
\n<\/p>\n
Simply put, brain hearing leads to drastically improved hearing aid performance. By modifying only the sounds that the inner ear cannot already hear well, the natural quality of sound is preserved, and the brain is not fatigued and overwhelmed with unnecessary amplification. By preserving a natural, clear signal that is full of detail, brain-focused hearing aids work with the brain\u2019s four key functions used to make sense of the sound it receives:<\/p>\n
You can talk to your audiologist about how you can benefit from this new brain hearing technology. While hearing aids<\/a> are not off-the-shelf products and need to be professionally fitted and programmed, the process is definitely easier than you think.<\/p>\n First, make an appointment for a hearing test with any board-certified audiologist. Next, your audiologist will precisely measure your hearing loss<\/a>, using that information in the custom programming of your new state-of-the-art hearing aid.<\/p>\n